BRAND PORTFOLIO PERFORMANCE

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Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE
WoW	29 504	-6.9%	12.2%	-0.3	38 326 566	-7.3%	17.8%	-0.5	-3.1%
MoM	123 351	-15.8%	12.2%	-0.1	160 736 414	-15.4%	17.8%	-0.1	-18.7%
YTD	140 818	-24.9%	8.3%	-1.3	183 498 830	-21.0%	11.7%	-2	-12.9%
MAT	1 941 956	-19.1%	9.7%	-0.4	2 497 718 846	-3.1%	13.7%	0.3	-15.6%
KAPSIKAM
WoW	13 482	-3.9%	2.4%	0	11 401 772	-4.2%	3.8%	0	-3.4%
MoM	57 658	-12.6%	2.5%	0	48 972 311	-12.6%	3.9%	-0.1	-11.9%
YTD	66 378	-8.4%	2.5%	0	56 390 943	-6.6%	3.9%	-0.3	-7.8%
MAT	703 562	-12.2%	2.3%	-0.2	600 012 363	3.4%	3.7%	-0.1	-5.0%
VIPROSAL
WoW	8 326	-5.5%	1.4%	0	6 798 787	-5.3%	2.1%	0	-3.6%
MoM	36 101	-10.1%	1.5%	0	29 577 439	-10.8%	2.2%	0	-11.7%
YTD	41 314	-9.4%	1.5%	0	33 881 343	-4.7%	2.2%	-0.1	-7.6%
MAT	462 756	-22.2%	1.4%	-0.3	375 474 290	-6.2%	2.2%	-0.3	-5.4%
SULFARGIN
WoW	1 326	-5.9%	0.4%	0	1 298 127	-3.7%	0.7%	0	-2.9%
MoM	5 724	-21.3%	0.4%	0	5 508 598	-19.2%	0.7%	-0.1	-11.1%
YTD	6 661	-6.4%	0.4%	0	6 400 503	-4.5%	0.7%	-0.1	1.5%
MAT	77 305	-1.2%	0.4%	0	73 263 649	6.9%	0.7%	-0.1	7.4%
APILAC
WoW	486	-5.3%	31.8%	-0.7	397 863	-6.5%	49.7%	-1.4	-3.3%
MoM	1 922	-0.7%	31.8%	3.4	1 599 185	2.2%	50.9%	3	-11.3%
YTD	2 227	-51.1%	31.6%	1.4	1 854 133	-50.8%	50.9%	-22.7	-53.2%
MAT	32 854	-40.8%	27.0%	-4	25 293 378	-37.7%	61.4%	-11	-32.0%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	140 818	-24.9%	8.3%	-1.3	183 498 830	-21.0%	11.7%	-2	-12.9%
KAPSIKAM	66 378	-8.4%	2.5%	0	56 390 943	-6.6%	3.9%	-0.3	-7.8%
VIPROSAL	41 314	-9.4%	1.5%	0	33 881 343	-4.7%	2.2%	-0.1	-7.6%
SULFARGIN	6 661	-6.4%	0.4%	0	6 400 503	-4.5%	0.7%	-0.1	1.5%
APILAC	2 227	-51.1%	31.6%	1.4	1 854 133	-50.8%	50.9%	-22.7	-53.2%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	1 941 956	-19.1%	9.7%	-0.4	2 497 718 846	-3.1%	13.7%	0.3	-15.6%
KAPSIKAM	703 562	-12.2%	2.3%	-0.2	600 012 363	3.4%	3.7%	-0.1	-5.0%
VIPROSAL	462 756	-22.2%	1.4%	-0.3	375 474 290	-6.2%	2.2%	-0.3	-5.4%
SULFARGIN	77 305	-1.2%	0.4%	0	73 263 649	6.9%	0.7%	-0.1	7.4%
APILAC	32 854	-40.8%	27.0%	-4	25 293 378	-37.7%	61.4%	-11	-32.0%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	29 504	-6.9%	12.2%	-0.3	38 326 566	-7.3%	17.8%	-0.5	-3.1%
KAPSIKAM	13 482	-3.9%	2.4%	0	11 401 772	-4.2%	3.8%	0	-3.4%
VIPROSAL	8 326	-5.5%	1.4%	0	6 798 787	-5.3%	2.1%	0	-3.6%
SULFARGIN	1 326	-5.9%	0.4%	0	1 298 127	-3.7%	0.7%	0	-2.9%
APILAC	486	-5.3%	31.8%	-0.7	397 863	-6.5%	49.7%	-1.4	-3.3%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	123 351	-15.8%	12.2%	-0.1	160 736 414	-15.4%	17.8%	-0.1	-18.7%
KAPSIKAM	57 658	-12.6%	2.5%	0	48 972 311	-12.6%	3.9%	-0.1	-11.9%
VIPROSAL	36 101	-10.1%	1.5%	0	29 577 439	-10.8%	2.2%	0	-11.7%
SULFARGIN	5 724	-21.3%	0.4%	0	5 508 598	-19.2%	0.7%	-0.1	-11.1%
APILAC	1 922	-0.7%	31.8%	3.4	1 599 185	2.2%	50.9%	3	-11.3%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца